Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).Due to the size and complexity of this unit, an additional serving fee will be charged.Client-supplied 3rd-party ad tags are NOT accepted.Total File Size Limit: 500 KBCollapsed States:.Images should only be used to enhance the look and feel of an admail, since e-mail clients allow users to block images in received mail. Text should be displayed in through HTML. Inline style sheets do render properly.ĭo not use background images, they do not appear in different browsers. Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain email clients. Best Practices: White or light-colored text is unreadable on a default white background.In the case subsequent admails are deployed through a tronc properties, the list of opt-out email addresses would be cross-referenced with the users in tronc’s database and removed from the deployment list. These opt-outs are to be collected by the client, not tronc Inc. Opt-Out: We recommend the client provide an electronic address (link or email) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe from all of the client’s future admails.Links: Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail.We do have the ability to include emoji’s when applicable in the subject line. Your subject line should never exceed 49 characters. For mobile, the optimal subject line length is between 25-30 characters long. Subject Line: Please keep the subject line short, honest and straightforward.Supply admail copy unformatted in a TEXT or Word doc file. Text Version: Submit only unformatted copy assets. Do not use background images, they do not appear in different browsers. Therefore, to ensure the best user experience, the first frame of the GIF should include all of the vital information the advertiser wishes to convey: CTA, offer and/or headline. Some email clients will only show the first frame of the animation. Not all email clients support animated GIFs. Animated GIFs should not be larger than 200 KB in size. ![]()
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